After previously leaving his agent, Durant was expected to sign with the new agency,Roc Nation. This is the first NBA star that has signed with Jay-Z’s newest business venture, one that also features NY Jets Rookie QB Geno Smith and WNBA rookie Skylar Diggins. Durant’s decision boiled down to the fact that he did not want a traditional agency. He wanted to expand his brand, in order to haul in more endorsement deals and other such opportunities.
With Jay-Z’s hand in many different sectors, it does not surprise anyone that Durant has chosen him.
Here is a photo of both, Jay-Z and Kevin Durant, signing the new deal: